#WACAC2014…Watch to Find Out!

Check out our intro video to this year's WACAC conference. Grant Cushman from Chapman University and Sam Schreiber from the University of Southern California explain the social media activities that will take place during the event and how you can participate. Make sure you watch to learn more about how to participate and win Amazon gift cards at this year's conference!  See you all next week! … [Read more...]

Protecting the #Classof2015: Social Media Readiness

As high school juniors enter the full swing of the college readiness season, counselors need to remind them to manage their social media presences. Last year, 31 percent of college admissions officers who participated in a Kaplan phone questionnaire claimed that they visited applicants’ social media pages, up five percent from the previous year. Combine that statistic with the extraordinary voyeurism teens engage in on a daily basis through Facebook, Instagram, Vine, Snapchat, and Twitter, and we have a growing challenge. With that said, below are some tips to offer teens and their families. If your students scoff at your recommendations, ask parents or other mentors to join your efforts. Use a professional email address for communicating with colleges. Last year, I met a young man whose first choice college was USC. I was quite surprised to see his bruinboy1 email handle. When I mentioned the potential irony of his email address, he agreed to use his school email address for … [Read more...]

How to Get the Most Out of LinkedIn

With the launch of WACAC’s LinkedIn group last month, you may have been wondering what this whole LinkedIn thing is all about. It’s a professional networking social media site. When I finally joined Facebook in 2007, after assuming all social media was mindless, it was because someone explained it to me as the “MySpace for grown-ups”. In 2014, I’d call LinkedIn the “Facebook for grown-ups”. If you’ve never set up an account at www.linkedin.com before, you absolutely should! If you have a LinkedIn account but haven’t joined the WACAC group yet, please join us at http://bit.ly/wacaclinkedin! For both those experienced and new to LinkedIn, I’d like to offer you five tips to engage with more colleagues on the professional social media site. Add a picture. We’re drawn to photos, and we want to know who we’re talking to. Such is the nature of online activity. You don’t have to be all glammed up; a simple picture clearly identifying your face is just fine for the purposes of … [Read more...]